Marketing & Advertising Specialist
Take a stroll through my gallery.
These pieces were accumulated between 2009 and 2013.
While interning for PDQ, I produced the text for a media kit that was distributed to the press and public. This kit includes facts and data that will assist the media when covering events and stories pertaining to PDQ restaurants.
Media Kit Content
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Press Release
PDQ is a new chain of fast casual restaurants located throughout the Tampa Bay Area and in North Carolina. This press release was created to announce the opening of a new establishment and to give insight behind the company.
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Target Market Analysis
For this project, I collaborated with a small team to create an interactive campaign for a local non-profit. I conducted the situational analysis for the campaign. This included researching the non-profit and their target market and directly pertaining that research to our main goal, creating an alumni program.
Investigative Journalism
UPI Next, formerly known as UPIU, is a mentoring and publication platform for journalists in the US and around the world. This investigative piece explores the dangers and side effects of ingesting synthetic drugs. This piece was published to UPIU.com on April 15, 2011.
Full article:
http://next.upi.com/archive/2011/04/15/Synthetic-drugs-with-real-effects/2371302695304/
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Organic Logo and
Packaging Design
This project required me to create a brand for an organic market of frozen food. Fresh Fusion Organics is a brand of frozen soup products that targets healthy eating moms-on-the-go.
The logo was created in Adobe Illustrator and the packaging was created in Adobe Photoshop and InDesign.
Page Layout
Venture Magazine is a travel magazine that I created as a project to showcase my page layout skills. This photograph is an original picture that I took in the El Yunque Rain Forest in Puerto Rico.
I created a two-page spread and wrote the content about five destinations outside of the U.S. that do not require visitors to obtain a passport. The picture in the spread is my own and it was taken in Fajardo, Puerto Rico.
The magazine cover and the two-page spread were both created using InDesign. Both photographs were edited and enhanced in Photoshop.
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Personal Logo
I created this logo to represent and brand myself as an individual. The logo incorporates my initials, KT, and my favorite color into a simple design.
This design includes the six basic principles of a successful logo. The design is simple and legible. It is an appropriate and memorable design that I feel comfortable using to brand myself. The logo is also reproducible in black and gray and it is reducible in size.
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Personal Business Cards
These business cards were created in Adobe InDesign. They include my personal color scheme and logo.
Smartphone App
For this project, I collaborated with a group to develop the content for a smartphone app for Frameworks of Tampa Bay. I helped to create the concept but did not build or launch the app.